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Submitted by: JP Taylor
A New Location Requires New Stuff.
When someone moves, they are faced with new needs. Their curtains and rugs no longer fit. They may need a new bank loan or even a new pool service. With 50% of Americans getting divorced, there are a plethora of people starting over. Other reasons for moving are a job promotion, marriage or new child.
New Movers need a wide variety of goods and services for their new location.
Long Distance Moves Translate To A New Persona.
When you relocate over a long distance you truly leave your old life behind. You leave your old friends and neighbors, your old hangouts; you leave your old lifestyle. Now that you re in a new house, or apartment, in a different part of the country you want to surround yourself with new stuff that reflects your new self-image.
Long distance moves force you to look at yourself and your stuff and evaluate whether you want to pay the expense of moving some of your items.
The long distance move also translates to a new barber, grocery store, hairdresser, dentist, optician, bank you name it. If it s a product or service you use you need a new supplier.
Why do New Move names respond?
The answer lies in the understanding of the reasons that precipitated the new-move in the subconscious psychological factors at work. The consumer, who receives and responds to the direct mail, is generally unaware of these factors.
The factors that create a new move are also the variables of life stress. These are the epochs of life. They include leaving home, graduation, co-habitation, marriage, divorce, having a child, empty nest, new job or promotion, loss of job, divorce, sickness or widowhood, newfound wealth or personal economic downturn, etc. These are the most stressful events of our lives.
Many of these changes symbolize increased autonomy and experimentation. Perhaps for the first time the individual can decide on their own, without the approval or influence of others. This is expressed in making decisions to subscribe to magazines of your liking, or signing up for a music club that offers your personal kind of music, or accepting a credit card solicitation for your own card. All of these actions are an expression of your freedom and independence, a confirmation of your right to make decisions for yourself, a fulfillment of your personal yearnings and desires.
These life changes often compel an individual to gain a semblance of control by deciding what to receive and what to reject.
There are both simplistic and deep-seated factors that drive the responsiveness of new move mailing lists. This has been discovered by hundreds of mailers, but many thousands have not yet uncovered this potential. There are millions of names available on a 30-day hotline basis. If you have not tested change of address/new move names you are possibly missing out on a great opportunity. If you have tested them, and they didn t work it s probably a good idea to take another look at your test and your offer. Possibly you need to add some other criteria, such as bankcard holder, or gender selection, to make the lists work for you.
The bottom line is that New Move names are responsive.
About the Author: NewMoveMarketing is a division of Avrick Direct, Inc a direct marketing company specializing in data compilation. In business for 57 years. Our New mover mailing list
newmovemarketing.com/
and HomeData lists are known for their large volume, speed to market, accuracy and hygiene.
Source:
isnare.com
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